Prof. Fiona Sussan’s research portfolio includes management, entrepreneurship, marketing, and tourism. She obtained her MBA and PhD from City University of New York. Her publication appeared in International Marketing Review, Journal of Business Research, Small Business Economics, among others. Her research has received awards from Emerald, American Marketing Association, and others. She has conducted research and published with students in the US and Japan at undergraduate, graduate, and doctoral levels.
Prof. Fiona Sussan
Presentation Title: Perceived Brand Personality Difference in Self- vs. Others-Gifting
Toyo University, Japan