Prof. Dr. Gernot Mödritscher is an Associate Professor (ao.Univ.-Prof.) at the University of Klagenfurt in Austria. He previously held significant positions including Head of the Industriestiftungsinstitut eBusiness (biztec) at the University of Klagenfurt, and Vice Dean of the Faculty of Management at the same institution. Additionally, he has served as the Head of various Master and MBA programs and is an active Executive Educator. His research interests include Strategic Management, Marketing, Management Accounting, and Customer Valuation.
Prof. Dr. Gernot Mödritscher
Speech Title: AI as a Research Partner: Qualitative Insights into How Firms Grow
Institute of Accounting, Financial Management, and Governance, SA Controlling and Strategic Management
Keynote