The 9th International Conference on Applied Research in Management, Business and Economics (ICARBME) took place from 16 - 18 April 2025 in Athens. In Athens, the 9th edition of the conference focused on the latest business changes. The speakers from Greece, the US, Malaysia, Poland, India, South Africa, the UAE, and Germany discussed how new AI tools are changing marketing, why good computer and online skills are important for today’s workers, and the problems that come with more people working as freelancers and remote workers. The 9th conference addressed
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