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Eighth Round, Amsterdam 2024

8th ICARBME Conference History – Amsterdam 2024

The 8th round of ICARBME was held in Amsterdam on 10 - 12 August 2024. The Amsterdam event attracted experts from the Netherlands, USA, Poland, South Africa, Nigeria, the Czech Republic, Taiwan, and UK, and focused on how businesses can prepare for the future. The sessions covered the growing importance of ESG reporting (Environmental, Social, Governance), the role of AI in modern marketing, and the ways fintech innovation is transforming banking and financial services for small businesses. The 8th edition tackled issues such as:

AI in Marketing
ESG and Sustainability
Fintech Innovation

10 - 12 August 2024

Amsterdam

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Highlighted Speakers

Trust repair, experiential marketing, perceived value, and repurchase intention

management conference
Prof. Shu-Hua Chien
management conference
National United University, Taiwan

Trust repair for healthcare management: In case of taking the wrong vaccine

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Prof. Jyh Jeng Wu
management conference
National United University, Taiwan

Study on disaster perception and adjustment behavior of hotel staff—Taking Taiwan as an Example

management conference
Prof. Chung-Hung Tsai
management conference
National Pingtung University, Taiwan

The Future of Marketing Firms and Strategies with Generative AI: Disruptive Innovation and Practical Implications

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Prof. Emad AbouElgheit
management conference
Western Connecticut State University, the United States

Causes of Death Consensus Task: A Teaching Activity for Individual and Team Decision-Making

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Dr. Carrie McCleese
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Tennessee State University, the United States

Human resource management: Person-organization fit and organizational commitment.

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Dr. Esther Bahat
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The University of Haifa, Israel
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