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Dr. Nadiia Artyukhova

Presentaion Topic:

Metaverse Marketing: Case for HEIs

Dr. Nadiia Artyukhova is an academic with a foundation in marketing educational innovation, currently serving as Senior Researcher at the Research Institute of Trade and Sustainable Business, University of Economics in Bratislava. Her interdisciplinary expertise allows her to explore diverse research areas, from knowledge marketing and technology transfer to the economics of education and quality assurance.
Beyond her academic and administrative achievements, Dr. Artyukhova is deeply committed to international collaboration and educational reform. She has completed numerous internships and training programs across Europe, including at institutions in France, Italy, Austria, and Poland, focusing on best practices in open science, university management, and digital education. She is a member of the eMarketing Association and the International Social Marketing Association.

Dr. Nadiia Artyukhova

University of Economics in Bratislava, Slovakia