Dr. Emad AbouElgheit, Associate Professor of Marketing at Western Connecticut State University, has over 20 years of experience in marketing, communication, IT, and management consulting. His research interests include consumer decision-making, digital marketing, and generative AI. He has held senior roles in global enterprises and international organizations.
Prof. Emad AbouElgheit
Presentation Title: The Future of Marketing Firms and Strategies with Generative AI: Disruptive Innovation and Practical Implications
Western Connecticut State University, the United States