Shu-Hua Chien is a professor of Department of Insurance and Finance, National Taichung University of Science and Technology, Taichung, Taiwan, Her research focuses on issues related to new product development performance in financial industry. Her Research has been published in The Service Industries Journal, Asia Pacific Management Review.
Prof. Shu-Hua Chien
Presentation Title: Trust repair, experiential marketing, perceived value, and repurchase intention
National United University, Taiwan